Project Manager - Graphic Design & Multimedia

.

Job Purpose:

Creating high-quality innovative graphic work and visual identity solutions, experienced in creating brand campaigns, publications event/ conference materials, social media graphics, promotional materials and signage.

Responsible for managing all digital and multimedia content related to on-site screens, facade lighting, and visual displays. This includes concept development, design execution, animation, and deployment of content across various digital platforms and channels

.

Key Accountabilities:

Graphic Design

• Produce high-quality designs, including logos, updating corporate guidelines, BTL, social media, screen, digital assets and other marketing materials.
• Address design challenges and find creative solutions. Adapt designs to meet project constraints and objectives.
• Create visual concepts based on project requirements and business team needs. Brainstorm ideas and develop initial sketches or mockups.
• Utilize design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit graphics. For the multimedia designer we do require Dreamweaver and after effect software.
• Ensure all designs adhere to brand guidelines and maintain a consistent visual identity.
• Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs that meet business goals
• Work independently as well as cooperatively with marketing team to meet deadlines, stay within budget, and schedule project implementation based on workload, which may include five or more simultaneous projects
• Examine existing processes, identify flaws, and create solutions that improve design capabilities.

.

• Translate strategic direction into high-quality design within an established brand identity
• Develop concepts with software, and execute original content by determining the ideal usage of color, text, font style, imagery, and layout
• Manage the design and uploading process for all project materials, based on best practices for using a content management system
• Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications
• Support the creation of brand experiences using latest graphic design techniques for consumer-facing brand experience.
• Understand the creative and business needs and determine presentation of illustrative material
• Conceptualize, create, and deliver digital graphics as needed for the website, e-mail blasts, and other digital collateral.
• Review all content designs for errors before publishing to ensure all visuals, branding and language is impactful and in line with the branding guidelines.
• Select the best medium to present or produce the design concept using color, type, illustration, photography, animation, and various print and layout techniques.
• Support campaign planning and execution by designing scaled campaign material while applying established standards, formats and guidelines, and supervising adaptation from suppliers/agencies.
• Prepare visual presentations by designing art and copy layouts and ensure design content meets brand/business requirements.
• Deliver marketing briefs and projects from concept, art design, to delivery observing brand guidelines.
• Design template for presentation, brochures, advertisement, catalogs, e-shot invites, logos, packaging and promotional material, ensuring full adherence of artwork as per the established guidelines

.

Multimedia

Develop creative concepts for digital screens, mesh screen content, and facade lighting.
• Design 2D and 3D visual assets based on event themes, branding guidelines, and marketing objectives.
• Collaborate with the marketing team to align visuals with messaging and campaign goals.
• Adapt visual assets to fit various screen sizes and formats.
• Upload and test visuals on the designated software for each digital channel.
• Troubleshoot and resolve any display or compatibility issues with the relevant technical teams.
• Work closely with the marketing, events, and technical teams to ensure timely delivery.
• Attend site visits and rehearsals when needed to ensure correct implementation of content.
• Coordinate with external vendors or suppliers if third-party platforms are involved

.

Qualifications & Experience:

Minimum Qualification

• Bachelor’s Degree in Designing, graphics or a relevant field from a recognized university

Minimum Experience and Skills

• 3 - 5 years of experience handling marketing operations, within a similar industry preferred
• Expertise in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Figma, Adobe Premiere, Adobe After Effects, Dreamweaver, Adobe Lightroom.
• Proficiency in using MS Office
• Visual Design Technical tools, Teamwork and leadership, Time management, Photography

.

Competencies:

• Marketing & Branding Management
• Market Segmentation
• Marketing Campaign Development
• Marketing Communication
• Relationship Building & Management

Competencies